Thursday, July 5, 2007

Pandora's Juke Box

It’s quite possible that I’m not on the cutting edge of this. In fact, I’m almost certain everyone already knows about this. But on the off chance that some of you out there are as incredibly un-hip as I am, I’m here to preach to you about a website that is a true godsend. Cali’s husband, Paul, turned me onto this a week ago and I quickly became a believer. Pandora.com. I repeat: Pandora.com. Now say, “Amen!” and “Hallelujah!”

The website is simple: Start by either entering the name of band or song you like. If you enter a band, Pandora will play a song from that band and give you a description of the music. For example, I typed in “The Roots,” and Pandora played “Love of My Life” off “The Roots Come Alive.” Pandora told me The Roots are characterized by, “hardcore rap influence, east coast rap roots, funk influences, syncopated beats, and duo rapping.” Based on those characteristics, Pandora then automatically created a playlist for me. Next up was “Grown Man Sport” by INI, featuring, “east coast rap roots, heavy backbeat, swingin’ beats, group rap arrangements, and jazzy hooks.” Then “The Easy Spell” by Mos Def. Then “Doo Rags” by Nas. “Proceed 2” by The Roots. “Militia (Pete Rock Remix) by Gangstar. And so on… For each song, I could give a thumbs up or down, based on whether I liked it. A thumbs up and they continue to play similar stuff including that song, a thumbs down and they shift the playlist in a different direction. You can pause, skip tracks (although a limited number in an hour), but not fast-forward or rewind within the song. If you enter a song at the original prompt, you go through a similar process, except, instead of playing that song, they’ll play a similar sounding song. If you type in “Stairway To Heaven,” they might play something like Aerosmith’s “Dream On.”

It gets better. If you sign up for a FREE account, you can have up to 100 different selections (bands or songs) to make playlists from (and Pandora remembers them all and your preferences). You can combine all of those different “playlists” and Pandora will automatically form a “quick mix” incorporating music from whatever you select… whether it be 10 bands or 100. Basically, it’s like setting your iTunes library on random, only, your library is like a million times bigger. And yes, obviously it’s not the most convenient way to listen to music, but considering the possibility, nay, probability of broadening your knowledge of music, the few quarks seem well-worth it. So do yourself a favor and check this puppy out.

1 comment:

kraken said...

Enjoy Pandora now because it may end up going out of business since the new webcasting rates went into effect July 15th. Check out KCRW's info on music royalty rates.
http://www.kcrw.com/music/music-royalty-rates